Netflix regained 2.4 million subscribers in the last quarter, according to its latest financial report. This is a step forward for the company that had been losing customers throughout the first half of the year.
In addition, the Los Gatos, California-based company said it plans to crack down on account sharing starting in early 2023. The first step is to allow people who share profiles to create subaccounts for others to use independently. Independent.
These numbers beat analysts’ expectations for Netflix and sent the company’s shares soaring more than 14% after the bell on Tuesday.
The most growth was in the Asia-Pacific region, where it grew by 1.43 million subscribers, while the United States and Canada had the least growth with just 100,000 new users.
At the beginning of the year, the streaming company reported that for the first time in more than 10 years it had lost subscribers and in the first six months this item fell by 1.3 million in the United States and Canada, as well as by 1 million in the rest of the year. world.
During that period, it also carried out tests in different territories, such as Chile, Costa Rica and Peru, where users had to pay more if they detected that someone else was sharing their account.
In other countries such as Guatemala, El Salvador, Honduras, Argentina and the Dominican Republic, it implemented another model that consisted of charging for “additional houses” to add accounts located outside the main household.
For the month of November, the service will implement a new plan with ads at a lower price in 12 countries, including Mexico. In this regard, the company said “optimistic” about this new business.
“After a challenging first half, we believe we are on track to accelerate growth again. The key is to please the members. That’s why we’ve always focused on winning the competition to watch them every day,” Netflix said in a statement.
In terms of money, Netflix had revenue of 7,926 million dollars, which represents a growth of 5.9% compared to the same period last year.