Netflix took only six months to launch its subscription with advertising, the streaming company specified that the experience that this new subscription option will have will be different from the commercials that users see on television.
One of the examples given by the brand, during a session with global media, focused on a cosmetics brand and Emily in Paris, where it was shown how small advertisements will be introduced in the show that could complement even themes covered in the original series of Netflix.
The launch of Netflix with Ads will take place in 12 countries, including Mexico and will arrive from November 1.
According to Greg Peters, COO of Netflix, the announcement is possible thanks to the support of some partners, including Microsoft and Nielsen, with whom they will support each other to have useful metrics for advertisers, as well as a good experience for users.
The new subscription will be called the Básico with ads, it will cost only 99 pesos per month in Mexico and will launch on November 1 at 11 am.
It will be available in Germany, Australia, Brazil, Canada, Korea, Spain, the United States, France, Italy, Japan, Mexico and the United Kingdom.
What will happen to my current plan?
The streaming company ensures that nothing will change for current members and plans.
“Basic with Ads complements the current ad-free plan offering, which includes: Basic, Standard and Premium,” Peters said.
In the case of the current basic plan, Netflix will maintain access to series and movies, as well as the personalized viewing experience.
What’s different is video quality up to 720p/HD (now available on the Basic plan as well as Basic with ads) and an average of 4-5 minutes of ads per hour.
It should be noted that some series and movies will not be available due to license restrictions in which the company claims to be working and content cannot be downloaded.
How to subscribe to the plan with Netflix ads?
Starting in November, users will be able to opt for this subscription and it will be from Netflix.com and only an email, date of birth and gender will be needed.
What will the ads look like?
Paters stated that within the plan with advertising, brands that want to promote their content will be able to do so through various formats:
At launch, the ads will be 15-30 seconds long, and will play before and during series and movies.
- Controls for Advertisers: To help advertisers reach the audiences they want and ads to be relevant to consumers, Netflix will provide extensive country and genre targeting options (e.g. action, drama, romance, sci-fi). -fi). Advertisers will also be able to prevent their ads from appearing on content that is not compatible with their brand (eg, with sex, nudity, or graphic violence).
- Verification tools: The platform will collaborate with e to verify the level of display and the validity of the traffic of our ads from the first quarter of 2023.
This is how Netflix ads will look like on the basic plan with Ads:
– Eréndira RL (@eresinaeresina)
The company also highlighted the joint work with Microsoft and pointed out that this trend of streaming with ads will be the rule.
“We are confident that now that Netflix is available from $99/month, we have a price and plan for every fan. While this is just the beginning, we are pleased with the interest shown by the public and the advertiser community, and we are looking forward to what is to come. As we learn from the experience to improve it, we hope that the plan will be available in more countries, “said the Netflix executive.
