EconomyFinancialCoca-Cola FEMSA announces distribution agreement with Campari Group in...

Coca-Cola FEMSA announces distribution agreement with Campari Group in Brazil

Coca-Cola FEMSA, the largest public bottler of Coca-Cola products in the world in terms of sales volume, announces that its subsidiary Spal Indústria Brasileira de Bebidas, together with the Coca-Cola system in Brazil, have signed a distribution with Campari Group in Brazil.

The company specified in a statement that these distribution operations will have different strategic executions to serve each state or region, and also allows the company to strengthen its multi-brand platform in the country.

“We look forward to leveraging the strength of our distribution network and execution capabilities to increase Campari’s presence in our territories with the primary goal of strengthening our value proposition for customers and consumers.” said John Santa María, CEO of Coca-Cola FEMSA.

“We look forward to leveraging the strength of our distribution network and execution capabilities to increase Campari’s presence in our territories with the primary goal of strengthening our value proposition for customers and consumers.” said John Santa María, CEO of Coca-Cola FEMSA.

Campari Group is an Italian company that produces alcoholic beverages, which in Brazil distributes the Sky and Aperlot brands, and has an international presence with drinks such as cognac, gin, vodka, tequila and mezcal.

For Roberto Solano and Brian Rodríguez, analysts at Grupo Financiero Monex, the agreement considers the main objective of executing strategies to serve each State or Region of the South American country. and they consider the movement positive since it generates greater synergies for the broad portfolio of products.

“The news is positive, but our attention will be on the next results to the first quarter of the year,” they wrote in an analysis. “It is good to remember that the last two news of agreements and acquisitions have been in the South American country, so this latest transaction maintains a similar line of greater presence in said market”.

The company has opted to strengthen multi-categories in the country, where in August 2021 it acquired the Therezópolis craft beer brand to complement its beer portfolio in the Brazilian market, without becoming a producer.

During the past year, Coca-Cola Femsa, together with The Coca-Cola Company and the Coca-Cola System in Brazil, redesigned its distribution contract with Heineken, and reached an agreement to distribute the Estrella Galicia beer portfolio in the country .

In its annual report, the company specifies that, in the future, it plans to actively seek acquisitions that generate value. “We are not only exploring traditional opportunities to strengthen our presence in the beverage category, but we are also prioritizing complementary categories to expand the portfolio,” he said.

At the end of last year, the company’s revenues increased 11.1% to 194,804 million pesos. The operating flow (Ebitda) increased 7.8% to 38,849 million pesos. In both data, the firm excludes extraordinary effects derived from mergers, acquisitions and divestments, and conversion effects resulting from exchange movements.

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