One of the most popular social networks that currently exists is, without a doubt, Instagram.
How and when he was born
Its first version was released on October 6, 2010, when Kevin Systrom and Mike Krieger had the brilliant idea of creating a mobile-oriented photography-oriented social network, adding the ability to put filters. It was not born calling itself Instagram , but ” Burbn “, but this name did not convince them, and they started calling it ” Condename” which I did not end up setting either.
At first it was only available for iPhone, but in 2012 the first version for Android was published, achieving that in less than 24 hours it was downloaded a million times . Its growth was meteoric, in 2014 it already had more than 300 million followers. Today it exceeds the staggering 1 billion.
It currently occupies the fourth position of the social networks with the most active users, the first position is still Facebook, followed by WhatsApp and YouTube.
The millionaire purchase of Instagram by Mark Zuckerberg
In 2012 the creator and CEO of Facebook, Mark Zuckerberg, decided to bet on this social network and paid a whopping 715 million euros to get it. It turned out to be a most visionary purchase since it is currently considered one of the most profitable businesses in the technology sector.
The use of hashtags
One of his great successes was adding hashtags, this helped users to find photos that were of interest to them, while attracting more “likes” to their accounts. A good example is the hashtag #TBT, now one of the best known and most used on the net, which stands for Throw Back Thursday, and is used on Thursday to upload old photos . Brands have seen a pull in the use of hashtags and it is estimated that 70% are created by companies to help advertise their products. The most used hashtag is, of course, the word #love. Stories were born in 2016, a concept similar to the one created by Snapchat: uploading content that self-destructs within 24 hours . Its success is a fact, every day some 250 million users publish one.
The first selfie ever
One of the terms that is most familiar to us today is the word selfie. Taking photos of yourself is a modern invention though. The first was published only 3 months after the creation of Instagram and is authored by @jennlee. We owe it to her that, from that moment, selfies are part of the daily life of the profiles of famous and anonymous people.
The photos with the most likes
The photo with the most likes on Instagram belongs to the influencer and model Kylie Jenner. The snapshot that has broken all records reached more than 13 million “likes” in 24 hours, and is none other than the presentation of his first daughter Stormi . The second photo with the most likes is that of the soccer player Cristiano Ronaldo showing his daughter Alana Martina. The third place is occupied by Beyonce announcing the arrival to the world of her twins. This ranking shows that births triumph on Instagram .
Who are the most followed on Instagram?
In this case, the first place in the ranking is headed by the profile of the social network itself, Instagram, with 244 million followers. Actress and singer Selena Gomez with 139 million followers ranks second. The third is occupied by the soccer player Cristiano Ronaldo with 137 million followers. The fourth place belongs to the singer Ariana Grande with 124 million users and the fifth is for the singer Beyonce, with 116 million followers.
The success of Instagram is unquestionable, the data speaks for itself, it is the fashionable social network, and precisely that may be its handicap since fashions tend to change. Time is the only one capable of demonstrating its durability or discovering something different that becomes the new object of desire.
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