In the midst of the confinement policies due to the pandemic, the transformation for all companies and the change in consumer habits, one of the sectors that has shown great growth is electronic commerce.
This boom has accelerated digitization and is changing the way in which products and services are offered and demanded, which is why it is essential that companies and brands adapt to new market trends.
Precisely, this will be one of the topics that will be addressed, next July 1, in the celebration of. The free and open access event is organized by IEBS Business School; It will be transmitted via streaming and will bring together specialists who will tell, in voice, their experiences to create and reinvent a successful eCommerce.
The agenda will begin with the presentation of David Morán, Head of Digital & ecommerce at Muroexe and founder of SerendipiaAgency.com, who will talk about the importance that Tik Tok Ads and Social Ads campaigns are acquiring in digital marketing strategies for commerce. online.
In the same way, the speakers will offer advice to manage an online store on a platform like Shopify, in addition to the keys to launch an effective strategy with influencers, reference cases of various brands and concepts that are gaining ground, such as dark stores and dark kitchens.
These topics will be presented by:
- Gianvito Montrone, co-founder of RevArt and eCommerce & Brand Manager
- Jorge Uríos, CEO of Filiatly
- Unai Curiel and Selene Dubois, Performance Marketing Specialist at We Are Knitters
- Jorge Fernandez-Gallardo, CEO of Ecomsur
- Ángel Sánchez, Head of Digital at Blue Banana Brand
All experts agree that although the ecommerce sector has witnessed unprecedented development, this by itself does not ensure the success of establishing an online business. Instead, a fundamental factor for survival is found in constant reinvention, providing each time a better user experience that is personalized, intuitive and flexible.
For this reason, attendees will be able to have more tools to expand their businesses, by learning from the great professionals at the international level and the best practices to carry it out.
Especially when considering that, according to a study carried out by IEBS Business School in Spain, 83.7% of users affirmed that the pandemic has promoted online shopping compared to traditional commerce. In the same way, 87% of ecommerce in the European country announced that, after the increase in their turnover during 2020, they forecast to invoice 76.1% more this year.
In contrast to these figures, the United Nations Conference on Trade and Development (UNCTAD) stated that “the strong uptake of electronic commerce is notable in all regions, but consumers in emerging economies are making the biggest shift towards shopping. online”.
For this reason, it is essential to continue charting the future of electronic commerce, through dialogue and the joint work of all stakeholders , a context in which it becomes a decisive meeting for the digital economy.
