If the seasons of offers such as Hot Sale, Prime Day, Good End, Hot Fashion or Hot Travel have not been enough, now you can seek to be part of Prime Early Access, an event that Amazon will organize, but that will be held in countries such as the United States United States, where there are other temporalities such as Black Friday.
The e-commerce company has announced this second savings event for October 11 and 12.
What is Prime Early Access 2022?
Amazon Prime Early Access Sale is the first of its kind exclusive sale event for Prime members in the fall season, before the holiday shopping. Features two days of special savings on thousands of items across all product categories.
Before 2020, Prime Day always took place in July, but the sale was delayed in 2020 due to the pandemic and took place in October. In 2021, the event returned to the summer with a June date, and earlier this year, Prime Day took place in July. But now, the brand is betting on having two seasons, one prior to the summer holidays and another before Christmas.
It should be noted that more than 100,000 items per minute were sold worldwide and more than 60,000 per minute in the United States during the period from July 12 to 13, so on this new date the brand would be looking to ensure another peak of sale, according to eMarketer.
How to prepare for the Prime Early Access sale
The first thing is to make sure you have an Amazon Prime membership. The second thing is that if you are in Mexico, you can make purchases as it was done before the brand arrived in the country; that is, from the United States site, but looking for the products you explore to be available for shipping to the country.
Prime members can set up deal alert notifications related to their recent Amazon searches and viewed items on the Prime Early Access Sale event page within the Amazon app. Once the Prime Early Access sale begins, members will receive push notifications about available deals.
Alexa will also be able to notify everyone of offers 24 hours before they go live when you create a Wishlist.
Although total US online spending reached $11.9 billion, an 8.5% year-over-year increase according to Adobe, inflation took its toll: More than a third of Prime Day shoppers said they spent less this year, according to the Numerator. .
Andrew Lipsman, an analyst at eMarketer, said Amazon needs more Prime Day-type events as commerce slows, as these events drive long-term ad adoption.
