EconomyFinancialEverything ready for El Buen Fin: Liverpool strengthens its...

Everything ready for El Buen Fin: Liverpool strengthens its logistics chain to serve more customers

The Port of Liverpool began operations of a new logistics center located in Jilotepec, State of Mexico, the opening of which allowed the company to increase its capacity for receiving, storing and distributing goods, ahead of the year-end season, which begins with The Good End.

“We are almost tripling the previous capacity that we had in the Huehuetoca warehouse, we have 2.5 times more merchandise than we were capable of handling. This is very important because I can supply twice as many customers in the same day,” said Gerardo Rangel, logistics director of the Arco Norte Logistics Platform (PLAN).

The first warehouse of the new logistics center has an area of 226,000 square meters and required an investment of 8,400 million pesos, of the 25,000 million that the company plans to use in the long term to enable up to nine industrial warehouses. But this will depend on the demand.

For the next edition of El Buen Fin, the Port of Liverpool already has the merchandise ready in PLAN. Company directors advanced last week in a conference with analysts that they are between 6% and 7% above business plans.

For now, from this distribution platform, the company ships big ticket merchandise for its Liverpool and Suburbia stores, as well as the William Sonoma and Pottery Barn boutiques. The director of logistics announced that it will be in April 2024 when the operations of a second warehouse for softline merchandise begin, that is, clothing, footwear and accessories.

PLAN has private accesses to the Mexico-Querétaro and Arco Norte highways, which facilitates the distribution of merchandise to the rest of the country. “We are located in the best access point to all roads in the country,” says Rangel. From this point, the company can stock the furthest store in Liverpool, located in Tijuana, in a period of four days.

The group closed its Huehuetoca distribution center, also in the State of Mexico, to concentrate all operations in PLAN. Although there is no defined future for this center yet, the company intends to lease it to a third party.

Liverpool stores with more than a year in operation, known as equal stores, grew their sales 19.3% in the third quarter. In Suburbia, the increase was 16.1%, according to its latest report sent to the Mexican Stock Exchange.

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