In April 2022, a service that offers league matches from around the world, as well as match statistics and original content on one platform. Now, the sports organization has joined with Globant, a software development company of Argentine origin with which it will seek to expand the content.
The deal includes the Qatar World Cup to be held in November this year, but it will also be a deal that spans a number of the body’s sporting events, such as the 2023 Australia and New Zealand Women’s World Cup.
Within the alliance between the technology company and FIFA is that Globant will be the global sponsor of the FIFAe Series in 2023, 2024 and 2025.
“The idea is to extend the service to more users and to enhance the content. We are also associating ourselves in several competitions that will take place in the following years in order to increase our brand as sponsors”, said Wanda Weigert, Chief Brand Officer of Globant.
Why expand FIFA+?
Currently, the FIFA+ service offers live matches from leagues around the world and a match archive that portrays the history of football. In 2022, more than 29,000 men’s soccer games and more than 11,000 women’s soccer games will be streamed, according to FIFA data.
In addition to having the first selection of original productions that will include, among other personalities, Ronaldinho, Dani Alves, Ronaldo Nazário, Romelu Lukaku, Lucy Bronze and Carli Lloyd.
“We have experience in various industries, from the 14 years of work we have with the Disney parks, to the gaming experience we have had with EA Sports, the idea of this new alliance is to take content to another level of entertainment”, specified, Martín Migoya, co-founder and CEO of Globant.
Alliances between technology companies and sports organizations are not new, and according to Migoya they will not be the last, since users have become more critical, curious and geek viewers.
“We want to consolidate ourselves as technology providers for sports companies, since the passion of many fans is involved. In addition, this helps to know the demands they have. Especially with FIFA, some 3 billion viewers are expected in the world, who are increasingly looking for more information and entertainment”, Migoya specifies.
FIFA+ to F1?
Only from Mexico, the Secretary of Economy indicates that 60,000 million fans will travel and in the world some 3,000 million viewers will follow the broadcast of the matches around the world, according to FIFA data.
Although it is one of the most popular sports, one of the objectives of expanding the content of its streaming platform is to inspire and provide fans with extra data.
Similar to how it happens with events like Formula 1, users want to know more details about the athletes, the environmental conditions and to be as much as possible ‘on foot’ of the event, according to an eMarketer report.
This requires data and rapid transmission of the same, which provide clear information and from the homes of users, according to Migoya.