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It is not the first work of the Harvard researcher in this line. In 2009, Edwards invented Le Whif, an original chocolate inhaler that he released with the slogan “as sweet as chocolate, as light as air .” The success was immediate: after launching the product in April, it sold 25,000 units in a single month, exhausting all its stocks.
Now he has decided to use the same device to market inhalable vitamins in three formats: antioxidant green tea, anti-aging wine tea with resveratrol, and multivitamin hibiscus tea. “It is breathed and absorbed in the mouth, without reaching the digestive tract, so that a higher concentration of vitamins and supplements reaches the bloodstream”, defends its creator, who has also developed inhalable coffee, another great commercial success in France. Japan and the United States.