It is no secret to anyone that President Donald Trump is obsessed with Twitter . It is common to see him posting messages and rants from early in the morning and at the most untimely hours of the night. His frenzied activity on this social network has led a group of analysts to review all the president’s tweets , and their study yields some interesting conclusions. The texts of the businessman turned politician show that Donald J. Trump is a creative and competitive guy who loves to break the rules . They also reveal your neurotic tendencies . This analysis of what her tweeting says about her personality traits and its implications for political leadership has been published in Springer’s Journal Small Business Economics .
Since Trump signed up for Twitter in 2009 until May 2017, the current president of the United States has published more than 35,000 tweets , which is an average of about twelve per day. With 30 million followers, he is the second most followed politician in the world behind his predecessor in office Barack Obama, who tweets an average of four messages a day. The researchers who carried out the study, Martin Obschonka, from the Australian Entrepreneurship Research Center at the Queensland University of Technology, and Christian Fisch, from Germany’s Trier University, analyzed aspects of Trump’s personality that emerge. light on the language he used in 3,200 tweets in October 2016, shortly before he became president. For this they used a software for linguistic evaluation and analysis of texts from a psychological point of view . The president’s online personality and lexicon were compared to those of 150 other famous and influential leaders and entrepreneurs such as Eric Schmidt (Google), Meg Whitman (HP), Tim Cook (Apple), Elon Musk (Tesla), Michael Dell (Dell ) or Jeff Bezos (Amazon), who do not belong to the political scene. The results showed that Trump is a characteristic type of individual with strong traits of what is called Schumpeterian personality , typical of successful entrepreneurs .
This archetype owes its name to Joseph Schumpeter (1883-1950), a prominent Austrian-American economist, who was Minister of Finance in Austria (1919-1920) and a professor at Harvard University from 1932 until his death. He stood out for his research on the economic cycle and for his theories on the vital importance of the entrepreneur and his key role in innovating and determining the increase or decrease in prosperity. Schumpeter coined the concept of creative destruction as a way of describing the transformation process that accompanies innovations. The Schumpeterian personality is creative, prone to change and breaking the rules.
The analyzes also show that Trump has neurotic tendencies and a very poor ability to experience well-being . According to Obschonka, “this last trait is rather atypical for an entrepreneur, an activity that requires, in addition to optimism and emotional stability, the ability to increase the degree of happiness based on utility”. “Although it must be said that the neurotic temperament does not have to be only negative, since it can stimulate competitiveness . It seems that his high degree of neurosis operates as a motivating element for Trump’s success in his projects as an entrepreneur, as well as in his role as a political leader, “says Fisch, who adds that” if being different, distinguishing oneself socially, is a preponderant trait of the entrepreneurial personality, we see it clearly reflected in Trump’s unusual psychological profile. Many experts believe that entrepreneurs Successful people don’t just try to be different, they really are different. ” The researchers point out that having these traits can be advantageous when running a company, but that leading a company is not the same as governing a country .
Interestingly, two months ago, the online gaming portal Casino.org made a textual analysis entitled Triggering Trump (Trump the gunman) of 30,000 tweets from the US president. The report focused on the favorite targets Trump threw his darts at, which turned out to be The New York Times (attacked in 11% of tweets since October 2016) and CNN (which he directed nearly 20% of. his messages in the first months of 2017). The list could not miss former President Obama, with whom Trump seems to be obsessed, since the tycoon mentioned his predecessor in more than a thousand tweets during the last six years. Among other niceties, Trump accused Obama of not being a true American citizen and spending “too much time playing golf.”
