Lapo Elkann is always on the team of people who seek adventure seasoned with glamor, style and money. Elkann belongs to the Agnelli clan, an institution in Italy that, we could say, resembles a royal family, but without a crown of chatons and rubies. This family has class, money and anecdotes at all levels. Some more pleasant than others, of course. Now, the CEO and creator of the Italia Independent sunglasses brand, as well as the brother of John Elkann, the president of the Exo Spa holding company, has expressed solidarity with his Italian compatriots and sent an open love letter to Italy. “I write to my country as one writes to a woman who is not here now, but will soon return” because “Italy never dies,” Elkann pointed out in the letter published on his social media profile. Letter from Lapo Elkann to Italy @Twitter «Now I have fallen in love with another Italy» The Italian heir to Fiat and Ferrari continues that «I have always shown my unconditional love for Italian ingenuity, from Leonardo da Vinci to Mattei, from Pirandello to Rita to Levi Montalcini, from Fellini films to Futurism, from Ferrari and Fiat to Diesel and Piaggio, from the many excellent Italian food to Barilla, from Palladio to Renzo Piano, from Armani and Moncler to Gucci and Diesel, from Brembo to all the flags of the small companies of our country in the world, now I have fallen in love with another Italy. Italians “resist every hour, every minute and every second that we spend in this dark and gloomy moment” because “we know that when the night is dark, it means that dawn is closer.”«It is about an Italy that does not give up, that is on the balconies, in the streets and in the houses. It is an Italy made up of doctors, nurses, health professionals, volunteers capable of making a smile even through tears. Carriers, shop assistants, supermarket cashiers, small and medium-sized entrepreneurs also make Europe’s biggest heart beat. ‘ And, furthermore, he has remembered, above all, “those who do not have anything to eat or do not have a roof over their heads.” “We always have something that saves us” He continues by saying that “if Italy has taught us something, it is that it is a country that never dies, but also has taught us that when it is on its knees it always gets up. We always have something that saves us: the strength of beauty, goodness, creativity, generosity and a constant resistance that crosses our country from north to south. ”The Agnelli family has donated, through its various societies, around 100 million euros to the country so that it could buy medical supplies such as masks, gloves and protective equipment to face the coronavirus. Nobody can ignore that the country, like Spain, is being brutally hit by the pandemic, Bergamo, for example, is the city most affected by COVID 19 in the transalpine country. The line of military trucks entering the municipality has remained on everyone’s retina to take away the dozens of coffins that were destined for other cities in Italy to be able to bury them because in Bergamo, simply, there was no room for more death. There are 120,000 inhabitants in this town and, according to a study, this March has suffered four times more deaths than the average of the last decade.
Lapo Elkann sends a love letter to Italy: "When the night is dark, dawn is near" | Coronavirus
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