EconomyFinancialLAST MINUTE: Orange Season and Wednesday of Plaza raise...

LAST MINUTE: Orange Season and Wednesday of Plaza raise the income of La Comer

Summer promotional campaigns are key for La Comer. According to its financial report sent to the Mexican Stock Exchange (BMV), its Orange Season and Wednesday in the Square initiative contributed, to a great extent, to the increase in the company’s income during the third quarter of the year.

Net sales for the quarter amounted to 8,358 million pesos (mp), which represent an increase of 13.9% compared to the same period in 2021, while same-store sales for the quarter grew by 8.5%.

The operating flow –or Ebitda– stood at 795 million pesos, which indicates a growth of 4.9% against the third quarter of last year. The net profit was 432 million pesos compared to the 391 million pesos that the retailer had in the same period last year.

The Orange Season promotional campaign is based on offering consumers promotions on products from various departments and rotating them throughout the current promotional season.

On the other hand, the weekly Wednesday Market campaign is characterized by offering every Wednesday a varied assortment of high-quality perishable products at preferential prices.

By product category, food stood out in sales, this includes prepared food, tortillas and bakery.

On the other hand, the sales levels of the digital platform La Comer en tu Casa continue at significant levels, although its share of total sales is slightly more moderate than that of last year; however, the company did not provide figures in this regard.

In accumulated terms, total sales amounted to 24,472 million pesos, that is, a growth of 15.7% compared to the same period of the previous year, while net income was 1,399 million pesos, compared with 1,113 million pesos for the same period of last year. .

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