EconomyFinancialMcDonald's new name in Russia could be 'Fun and...

McDonald's new name in Russia could be 'Fun and Tasty'

McDonald’s, which owns 84% of the nearly 850 restaurants operating under its brand in Russia, said franchisees in that country will have the option to work under a new brand that will launch imminently.

The world’s largest hamburger chain said it has registered potential brand names for the company that will take over its fast-food restaurants there, including “Fun and Tasty” and “The Same One.” same).

McDonald’s said trademarks registered with the Russian agency Rospatent, from which it ultimately planned to choose a brand, also included “Just Like That.”

“There will be a new brand and we will offer our existing franchisees to join the new system on new business terms, which they can accept or reject,” TASS news agency quoted McDonald’s Russia General Director Oleg Paroev as saying on Friday. “It is in everyone’s interest to launch the new brand as soon as possible.”

The fast-food company is selling its restaurants in Russia to one of its local licensees, who will rebrand them, ending more than three decades of “Golden Arches” in the country. McDonald’s said it will retain its trademarks.

“The brand itself, under which (they) work, will have to change. They will not be able to work under McDonald’s,” Paroev said. “The rights to the brand are in the hands of the corporation.

McDonald’s restaurants in Russia will be sold to Alexander Govor, who runs a 25-restaurant franchise operation through his firm GiD LLC.

Paroev didn’t say what might happen to franchisees that don’t adopt the new brand, but his comments suggested McDonald’s Russia’s other big franchisee, Rosinter Restaurants, may have to rename its restaurants, cease operations or come up with a plan. alternative. Rosinter declined to comment.

The mobilization that provoked the discontent of the Russian population ends

The defense minister says that 300,00 people have been recruited to go to fight in Ukraine, although most are still undergoing training.

Ukrainian forces "enter" the strategic city of Lyman

In a video, the Defense Ministry reported that it surrounded thousands of Russian soldiers at the site; this would mean a setback for Putin's army

Why does the water look like this in this part of the sea and...

The pipelines that connect Russia with Germany have presented four leaks. Brussels investigates the causes of the leaks, while Moscow accuses Washington of "state terrorism".

These two global rating agencies have just downgraded Ukraine

Ukraine's foreign creditors backed the country's request to freeze payments on nearly $20 billion in international bonds for two years.

New owners of McDonald's in Russia remove potatoes from the menu due to shortage

The happy meal is not so happy anymore. After McDonald's exit, the Russian investors who took control of the branches have not been up to the task. Now there aren't even potatoes anymore.

More