The death of Queen Elizabeth II, at the age of 96, shocked the world. At the time the news was confirmed, social networks were overflowing with messages to the royal family.
“The queen died peacefully at Balmoral this afternoon”, published the Royal Family account on Twitter to confirm the news and the publication was filled with reactions, millions of likes and hundreds of thousands of retweets followed the news in just a few hours.
It could not be otherwise. According to , Elizabeth II is the most beloved member of British royalty, with an approval of 81% until May this year, followed by Prince William, with 75%.
This popularity was shown in digital life and Mexico was one of the most participatory countries in this phenomenon, since on the day of his death it was the third country with the most conversation about it with more than 6 million mentions at 12:00 p.m. , central Mexico time, that is, a rate of 1.43 mentions per inhabitant, according to a study by Human Connections Media.
“If the data is isolated only from Mexico, at 1:00 p.m. in Mexico on the same date, the climax of the conversation took place regarding the death of the longest-living monarch in the world, more than 200,000 mentions of the 997,000 that happened at the time,” said Ariel Mosca, director of business development for Human Connections Media.
Other data that Meta shared with Expansión also demonstrates this phenomenon, since only in the first three hours after the news was published worldwide, Facebook registered 12.86 million interactions on the subject.
Queen Elizabeth II, owner of world headlines
Another study carried out by Statista highlights that the British Royal Family has the widest media presence among all the Royal Houses in Europe and Elizabeth II was the member that received the most mentions in online journalistic articles between January and April 2021, with 200,000.
In fact, its popularity contributed to the monarchy continuing to receive support and acceptance from the people, since 77% of those who participated in the study, over 55 years of age, said they supported the Crown, as did 57% of those who participated in the study. young people between 18 and 24 years old.
It even highlights the fact that the royals stood their ground after Prince Harry and Meghan Markle’s March 2021 interview with Oprah, where they described experiences of racism and how their treatment of them damaged their mental health.
And it is that a survey carried out after the interview, there was a division in public opinion regarding these issues and although 22% felt empathy for the Sussexes, 36% of the British showed more support for the Queen and the Royal Family.
