After a price increase that did not go down well with PlayStation 5 users, Sony announced the formation of a new division of PlayStation Studios focused on the mobile video game sector that will create titles from its main franchises.
According to what the company said in a press release, this new team will create games “with new and existing PlayStation intellectual properties”, so fans began to theorize about the possible arrival of a God of War game or Spider-Man to mobile phones.
This new mobile gaming division of Sony is pursuing the goal of bringing its titles wherever gamers are, be it on their mobile phones, PCs or even streaming platforms, the company said.
It should be remembered that earlier this year, the company announced that it wants a large part of its games and franchises to be available on PC and mobile devices in 2025, since this strategy could result in a “significant growth in the number of people who play our games,” said Jim Ryan, president of Sony Interactive Entertainment.
Hermen Hulst, director of PlayStation Studios, noted that the company’s efforts in the mobile gaming sector “will be equally additive, providing more ways for more people to interact with our content and striving to reach new audiences that are not familiar with PlayStation. and our games.
This move represents a great opportunity for PlayStation to take advantage of an underexplored market. While the company has a significant share of the console market, it has no presence in mobile gaming despite accounting for more than half of the industry’s revenue.
Data from data firm Sensor Tower showed that in June mobile games were some of the biggest revenue generators. Tencent’s Honor of Kings grossed nearly $238 million, while Genshin Impact brought in $154 million.
Despite the fact that Sony is a recognized company in the world of video games, with its foray into this new market it will have to compete with companies with which it had not previously had a relationship, such as the Chinese Tencent or NetEase, which are two of the largest referents
PlayStation acquires a new studio to strengthen its mobile division
In addition to the announcement of its mobile gaming vertical, the Japanese company also revealed the acquisition of Savage Game Studios, whose founders have experience in other major studios, such as Zynga or Insomniac, which is owned by PlayStation Studios, where Marvel’s Spider-Man was published. .
While the studio hasn’t released any games, it received $4.4 million in funding last year to develop a mobile shooter, and Sony confirmed they’re working on a “new AAA action game.” The only detail provided by the company is that it will be a live service game, that is, it will be constantly updated to extend its life and generate income at the same time.
“PlayStation Studios must continue to expand and diversify our offering beyond consoles, bringing amazing new games to more people than ever before. Acquiring the talented team at Savage Game Studios is another strategic step toward that goal.”
