Now it’s fixed: Numerous Real locations are going to a large German retail chain. The Federal Cartel Office has approved the acquisition. But what about the branches now?
Bonn – The Federal Cartel Office has given its blessing: Kaufland* may take over 13 Real branches. As can be seen from a report by the authority, nothing stands in the way of the acquisition by the trading company, which, like Lidl*, belongs to the Schwarz Group. After just eight days, it was decided that domestic German competition would not be endangered by the takeover. Kaufland is therefore allowed to buy a total of 128 branches, but under certain conditions.
Kaufland takes over 13 branches of Real
The current owner of the Real branches – the Russian company SCP – has been selling the locations to the competition since 2020. SCP had acquired all of the former 276 Real stores from Metro when the hypermarket chain gradually went under. Real competitor Kaufland generously participates in the break-up of the company. According to information from T-Online, 13 more branches have now gone to the Schwarz Group.
These 13 branches are to be part of the Kaufland empire in the future
- Augsburg, Reichenberger Strasse 59
- Braunschweig, Berliner Strasse 53
- Henstedt-Ulzburg, Gutenbergstr. 7
- Hermsdorf (Magdeburg), Am Elbepark 1
- Kolkwitz, Berliner Strasse 114
- Cologne, Gremberger Strasse 200
- Landsberg near Halle, Saarbrücker Str. 1
- Memmingen, Fraunhoferstr. 8th
- Moers, Hülsdonker Str. 86
Mülheim-Kärlich, Industriestr. 4
- Pfarrkirchen, Franz-Stelzenberger-Str. 1
- Saarlouis, Carl-Zeiss-Str. 2
- Stuhr, Proppstr. 164
Future uncertain: Russian investor sets conditions
It is not yet clear whether the 13 locations will be transferred to Kaufland’s branch network. There are already concrete plans for only two of the shops listed: Cologne and Moers are to be taken over by Kaufland by May 9th. The Pfarrkirchen branch may reopen as Kaufland on June 30. The Russian investor has set conditions for the nine other locations. According to the online portal, the conditions still have to be negotiated between the parties.
Real competitors take over numerous branches
At the end of January, SCP demanded that around 57 branches should continue to exist under the old name despite being broken up. This also includes six of the 13 branches that Kaufland has now acquired. In addition to Kaufland, Edeka and Globus have also reached out to the hypermarket chain. The Federal Cartel Office has approved the takeover of up to 24 Real stores from SCP by the Globus Group. Globus boss Jochen Baab confirmed 20 shops that should be part of the Saarland retail chain in the future, reports the “Lebensmittelzeitung”. Only a few are still uncertain how these will continue.
Schwarz Group is Europe’s top-selling food retailer
With the takeover of the Real chain, Kaufland can significantly increase its market share. As a member of the Schwarz Group, the supermarket is one of the strongest in Germany anyway. With sales of around EUR 113 billion, the group is also by far the largest food retailer in Europe.
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