Seat will launch its first electric vehicle in Mexico in 2022. But it will not be a four-wheel drive, but rather a two-wheel drive. In the second half of the year, the brand of Spanish origin will begin marketing an electric scooter with a range of up to 125 kilometers per charge.
The electric motorcycle, called Seat Mó 125 , will reach the 40 dealers of the brand under a scheme of direct sale to the consumer with an estimated price of 145,000 pesos .
Seat will seek to position its electric scooter as a mobility alternative among young consumers. “For example, someone who studies at the University or who gets their first job,” explains Hugo Villegas, digitalization and electromobility manager at Seat Mexico.
While in the European market the limitations on the entry of gasoline vehicles into cities, the reduction and increase in parking spaces and the increase in fuel prices -a consequence of the war in Russia and Ukraine- are being the main promoters of electric scooters and skates; In Mexico, the increase in vehicle prices could be the trigger for the purchase of new mobility solutions.
Ten years ago, and according to the manufacturers’ price lists, there were still models below 150,000 pesos; five years ago there were alternatives for 170,000 pesos. But today models below 200,000 pesos are scarce in the Mexican market.
In this inflationary context, Seat sees in two-wheeled vehicles, skates or scooters, an alternative to attract young consumers. For example, a family that has a Tarraco -which is the brand’s largest SUV- can also have one or two electric scooters for the youngest members of the family. “We believe that the Mó 125 can perfectly coexist with the brand’s vehicles in our customers’ garages”, adds Villegas.
Lucas Casasnovas, general director of Seat MÓ, says that Seat has sold 5,000 electric scooters globally -with which the emission of 375 tons of CO2 has been avoided-. Although there is still no defined sales goal for Mexico, the expectation would be to place about 1,000 units a year.
Power, autonomy and maximum speed of Seat MÓ 125
The production of the Seat MÓ 125 is carried out by Silence at a plant in Barcelona, Spain. South Korean manufacturer LG is the supplier of the battery cells, whose final assembly is also done at the Silence plant.
The battery can be recharged on site or can also be removed for transport closer to the power outlet. To facilitate the transport of the 40 kilos that the battery weighs, it has an extendable handle and a set of swivel wheels to allow the driver to take the package to the nearest charging point. Recharging time is six to eight hours from any domestic outlet.
Seat’s electric scooter has a 9kW electric motor in the rear wheel and a 5.6 kWh battery that deliver a maximum power equivalent to that of a 125 cubic centimeter motorcycle and a maximum speed of up to 95 km/h. Seat MÓ 125 goes from 0 to 50 km/h in 3.9 seconds.
Customers can choose between three driving modes : City, Sport and Eco, as well as a reverse gear (reverse) to simplify manoeuvring. It also has two USB ports that allow you to charge the phone.
Seat MÓ 125, can it be rented?
The rental of bicycles, scooters and electric motorcycles experienced a dramatic decrease in 2020, amid the sanitary confinement. In May of that year, the JUMP electric bike service announced that it would stop operating in Mexico City, while the Lime scooter service temporarily stopped its operations.
This change in consumer trends prompted Seat to favor the direct sale of the model rather than the rental service in Mexico. However, the directors of the brand do not rule out that, in the future, the vehicle could also be available for rent via a payment application.
“We have launched this type of services where we detect business potential and obviously in Mexico we are going to evaluate it as well,” says Casasnovas.