Strategy and Marketing

Mexico comes to Cannes Lions with solid, creative and real campaigns

Experts say that the pieces that compete in the creativity festival have a high chance of winning, as they have already won the most important prizes in other global competitions.

Cristiano Ronaldo and Coca-Cola: is it worth working with celebrities?

Marketing experts say that working with characters of this magnitude is profitable and not only for the money, but for the exposure, but that does not mean that they should allow "their slights".

Technology and video games are the future of marketing

It was more than natural for 'gaming' to evolve from an entertainment platform to an extraordinary channel for connecting with consumers, Israel Santiago De Rubin considers.

Traditional or digital? What is the best medium for a marketing strategy?

Marketing professionals should not ignore the value of traditional media and the role they play in modern journalism, considers Héctor Meza.

Brands veto influencers who supported the Green Party in elections

Agencies such as Epik Talent and consumer brands cut off the employment relationship with celebrities who used their social networks to support the political party in the midst of an electoral ban.

Innovation as the axis in the development of educational marketing

The correct planning and execution of a digital strategy can be the trigger between gradually opening and growing or closing permanently, says Luis Ávila.

Large brands grow faster than average, even in a pandemic

Amid the uncertainty, confinements and health risks derived from COVID-19, the mass consumer industry benefited, says Juan Carlos Jouve.

McDonald's sold in one day 60% of the total of BTS menus that were for a month

By the fourth day of the launch in Mexico, the fast food chain had already sold 80% of all packages nationwide.

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Schedules of the Valencia GP of MotoGP in Cheste and how to see it

The Cheste circuit hosts this weekend, from November 4 to 6, the 2022 MotoGP Comunitat Valenciana GP. See the schedules and all the information.

"Don't talk to me!": Danni Büchner makes a clear announcement to hated party guests

Danni Büchner is invited to Sam Dylan's Halloween party. But the "Goodbye Germany" emigrant has no desire for many other party guests. And find clear words.

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