Theworld political and economic situationconditions buyers when it comes tochoose the color of your vehicle. Or at least that’s what a new study by the DuPont firm, one of the largest paint companies in the world, concludes.
Experts accept that there are preferences for one or another color depending on the personality. For example, car drivers have been found toorangesare eminently practical people, while vehiclesredthey are driven by enthusiastic, ambitious and impatient subjects. To find out if culture and society also influence our collective preferences for one color or another, DuPont turned to Peter Weil, professor of cultural anthropology at the University of Delaware in the United States, specializing in what is known as “aesthetic anthropology “. “We know that for at least four decades humans everywhere have processed color in the same way,” says the anthropologist.
Reviewing the data collected by Dupont on vehicle colors over the past 56 years, Weil has concluded that, for example, after the tragic September 11, when society felt vulnerable, scared and sad, color best-selling car was thesilver, which is culturally assigned to theprosperity. Its popularity waned in 2007, when economists began to warn of the severe recession that was coming. The most popular color that year was white, which according to Weil “is associated with transition.” Within the colors there are also nuances, for example, in the last two years of crisis there has been a trend towards “pearl” white, replacing the old “chalk” white.
