The Port of Liverpool is finally sailing on calmer waters. The company, which controls the Liverpool and Suburbia stores, obtained revenues of 151,021.7 million pesos in 2021, 4.7% above the 144,233.4 million in 2019, the year before the pandemic. Compared to 2020, the income of the company directed by Graciano Guichard was 38.8% higher.
The company’s operating flow also recovered and during 2021: it amounted to 23,908.7 million pesos, 7.6% compared to 22,204.6 million pesos in 2019 and 165.5% more compared to 9,006.3 in 2020.
In the financial statement that the Port of Liverpool presented to the Mexican Stock Exchange (BMV) reported that its net profit was 12,868 million pesos, 3.9% higher than in 2019 and 1615% higher than in 2020, when all stores They were closed for months.
Sales in Liverpool stores closed 2021 at 118,713 million pesos, 9% more than 2019 levels and 33.4% more than 2020. However, Suburbia revenues are still 1.6% below the 2019 level, but compared to to 2020, the increase is 51.1%, a figure that reflects the recovery in clothing sales.
The omnichannel strategy
Regarding the omnichannel business, the company explained that Liverpool and Suburbia showed favorable results at the end of the year. During the fourth quarter, the digital participation of 21.3% is double that observed in the fourth quarter of 2019. Cumulatively, a digital participation of 22.6% was obtained, 2.4 times higher than that of 2019.
Marketplace reflected an increase of seven times compared to 2019. Suburbia increased its online sales 3.6 times also compared to 2019. Digital participation was 21.3% in the quarter
The company enabled the online offer of products with Click & Collect delivery in two hours and home delivery in 24 hours, which is an express format, for Liverpool stores that have the product available. In addition, with the geolocation project, same-day and next-day deliveries grew 85% against 2020.
The delivery time in general improves 40% compared to December of the previous year. The Click & Collect operation closed with a participation close to 38% of digital sales during December, with an average supply time of two hours. Deliveries from stores grew 124% during the month of December
The company detailed that the development of the Arco Norte Logistics Platform continues to advance as planned to start operations for the Big Ticket processes in the first half of 2022. The Capex or capital investment accumulated during this year for this project is $1,921 million pesos, which represents 31% of the total Capex.
