EconomyFinancialTicket Master and TikTok partner to sell tickets

Ticket Master and TikTok partner to sell tickets

Ticketmaster and TikTok come together in order to make the events of their favorite artists available to users, and to be able to purchase tickets to attend those that are of interest to them.

This new application in TikTok, users will be able to buy tickets for the events that interest them directly through the video platform. Additionally, content creators can now search for relevant Ticketmaster events and add destination links to their videos.

Ticketmaster, a company dedicated to selling tickets to different events, explained that the new feature will only be available to select creators at launch and will expand to more users over time.

How can I purchase Ticketmaster tickets on Tik Tok?

In this first trial, eligible creators will be able to select the “Add Link” option after tapping and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “Add to Video” to add the link.

Once creators share their video, the event link will be displayed at the bottom left to allow viewers to click through and purchase tickets through an in-app browser.

Some entertainers and entertainment companies that have already started using the feature include Demi Lovato, OneRepublic, Usher, Backstreet Boys and WWE. With Beyoncé and her songs joining TikTok last month, and several other artists already using the platform to reach fans, the list is set to grow.

ESG and the FOMO effect. The challenge of communicating to the new generations

When thinking about ESG as one of the central pillars in the communication strategy, it becomes essential to carry out a deeper analysis of what it implies, points out Luis Ruiz.

Sex education is no longer seen at school, but on Tik Tok

In social networks, minors are solving their doubts about sexuality. This can bring multiple benefits and risks. We explain what they are and how to find the right content.

Technology is a key aspect for the competitiveness of Retail Media

The business sales strategy must be based not only on convenience, but also on ubiquity: being present 24 hours a day, 365 days a year, considers Beatriz Núñez.

Only 1 in 3 companies actively care for their reputation

Although 90% of companies say that business reputation is very important in their organizations, just over a third of companies in Mexico actively manage their reputation.

To swim with sharks! This is how entrepreneurs float in the face of inflation

The most successful entrepreneur, and the one who can swim and fall in love with sharks, is the one who is willing to learn from every moment of his process, points out Luis Arandia.