On Saturday May 22, at 10 in the morning, a live broadcast will be held through Facebook and YouTube of Microempresas de Colombia to promote the commercial initiatives that participate in the event.
“Uniendo Fronteras” is the virtual fair that brings together 60 entrepreneurs, between Venezuelan migrants and returned Colombians, during this month to show their products and support the economic reactivation of Medellín.
The event is held with the support of the United States Agency for International Development (USAID) in Colombia, the International Organization for Migration (IOM), the Mayor’s Office of Medellín and Cuso Internacional.
The virtual fair, which also has the support of the Government of Canada and the Presencia Colombo Suiza, will show the productive units of Venezuelan migrants, Colombian returnees and the host community, their stories and their offer in gastronomy, services, culture and handicrafts.
“There were 113 entrepreneurs accompanied by multidisciplinary teams, trained in basic, civic and labor competencies; business habits, digital marketing, development of financial skills that allowed them to increase productivity, efficiency, improve their income and economic autonomy, ”the statement read.
74% of the total owners of these ventures are women, which shows the progress in gender equality that the project brings to Medellín, the region and the country, “as it far exceeds the figure provided by the Great National Survey of SMEs 2020 in which it is indicated that in Colombia most of the small businesses are led by men. Thus, placing the entrepreneurs of this project at the national forefront ”.
The social media pages of the allies will be showing the plurality of stories and of these 60 ventures during this month. In addition, a WhatsApp number was enabled to request orders, establish contacts or request the directory of the enterprises with their products and services.
Next Saturday, May 22, at 10 in the morning, a live broadcast will be held through Facebook and YouTube of Microempresas de Colombia to promote this great variety of commercial initiatives.
