EconomyFinancialWalmart enters the NFL: owners buy the Denver Broncos

Walmart enters the NFL: owners buy the Denver Broncos

The Waltons, heirs to the Walmart fortune and the richest family in the United States, won the bid to buy the Denver Broncos football team for $4.65 billion, the most expensive deal for a sports franchise in the United States. Any part of the world.

The Broncos announced that they had reached a sale agreement with the Walton-Penner ownership group led by Rob Walton, his daughter, Carrie Walton Penner, and her husband, Greg Penner. Terms of the sale were not disclosed, but Kusa-TV in Denver reported it was for $4.65 billion.

The price far exceeds the $3.1 billion sale last month of Chelsea, one of European soccer’s blue-ribbon teams, to an American-led consortium headed by Los Angeles Dodgers co-owner Todd Boehly.

Boehly was also reportedly among the investors with one of the five finalists who were invited to bid for the Broncos before Monday’s deadline.

The agreement for the Walmart-Penner group to buy the franchise from the Pat Bowlen Trust must be approved by the NFL, but that is considered a formality.

“We are thrilled to have been selected to move forward with the purchase of the Denver Broncos! Carrie, Greg and I are inspired by the opportunity to run this great organization in a vibrant community full of opportunities and passionate fans,” said Rob Walton in a statement.

Pat Bowlen, the team’s former owner, passed away in 2019, and his son the Bowlen Trust led the franchise. In February he announced that he would put it up for sale.

The agreement for the Walmart-Penner group to buy the franchise from the Pat Bowlen Trust must be approved by the NFL, but that is considered a formality.

Goodbye to catalog sales? Tupperware reaches supermarkets and will open franchised stores

The food container manufacturer seeks to diversify its marketing model with alliances with supermarkets and the opening of franchised stores.

At Walmart you will have a virtual clothing fitting room, but there is already...

Shoppers can upload a photo of themselves if they want to try on the more than 270,000 items available.

Walmart VS inflation: the giant's strategy to remain the supermarket leader

The supermarket chain deploys various dynamics to maintain the dynamism of its Walmart Supercenter and Walmart Express formats.

How Chedraui will gain ground on Soriana and Walmart

In times of high inflation, Chedraui already has a strategy to keep prices low in its stores in Mexico, while strengthening in the United States.

The truth behind Julio Regalado: how the advertising campaign came about 40 years ago

Julio Regalado is the character who has been on the air the most with this campaign, one of the longest in the history of advertising in Mexico.

More