In mid-October, Instagram presented a new way for content creators to start making money. Known as live badges , and developed for Instagram live , it is a monetization system through which followers and fans can buy badges during live videos, in order to show their support for the creator and / or get make your comments stand out above the rest.
It is true that, as we have already mentioned at some point or other, this idea of monetization is not exclusive to Instagram. In fact, we can find some examples on other live streaming platforms, such as Twitch or even YouTube itself.
However, in the case of Instagram Live it is true that it has already managed to become a very interesting monetization option for many instagrammers and influencers, about which we will talk to you below.
What are Instagram Live badges and what do they consist of?
There is no doubt that creators have always been the core of the Instagram community, inspiring people around the world with their talent, since, among other interesting aspects, they have built their own personal brand from scratch.
Indeed, the platform has offered many influencers the opportunity to earn more money. And with the advent of live badges, there is no question that the possibilities could be even greater.
Instagram Live Badges is a monetization concept that offers users to earn money through a live broadcast .
Specifically, this function offers the possibility for followers and fans to make a monetary contribution directly to their favorite creators, in such a way that those users who participate in this regard receive a badge in return, which is displayed next to their name when they comment during a live broadcast.
In turn, this offers them the possibility that their comments stand out above the rest of the comments made by other users, who do not have a badge.
How do they work and how to use them?
Badges are available in a total of three different tiers , which are based on the number of hearts users are willing to buy. In addition to their own Instagram Likes, followers will also see three different options for purchasing a badge.
Thus, the options available during the live streaming of the creator’s content are as follows:
- 1 heart = $ 0.99
- 2 hearts = $ 1.99
- 3 hearts = $ 4.99
At least for the moment, we know that creators will receive one hundred percent of the contribution made to them through this system . In addition, it will be possible to see how many hearts an Instagram follower has bought, and see who is really supporting them thanks to the visual icon (badge) that will be displayed in the normal flow of the chat conversation.
