The use of audios that are available on YouTube is a tool that could become powerful for YouTube Shorts, as it is one of the tools most appreciated by users of TikTok, the app with which Shorts competes most directly.
YouTube officially announced this feature last month in a community support post, but it will now be available for the first time in markets such as the UK, Canada, Argentina, Brazil, Chile, Mexico, Colombia, Venezuela, and Peru.
In addition to this feature, improvements to the YouTube app interface will be noticeable, according to Todd Sherman, YouTube Shorts Product Lead, as users will not only be able to integrate licensed music into the videos they make, but they will also have a shortcut button to create and generate content easily and quickly.
“Following YouTube’s objectives, Shorts will be focused on creating content that is discovered and that generates interest among users, in a similar way to how it is done on the platform, but with an easy-to-use interaction window for creators,” he said. Sherman, at a table with media.
According to various reports, Shorts managed to obtain a capital of 100 million dollars so that creators can capitalize on the content of their platform, according to The Verge, this in order to become the preferred platform for influencers.
Users in India and the United States will be eligible to use this payment feature. While TikTok has had a similar strategy, thanks to the fact that it raised 200 million dollars to ‘give away’ money through interactions that have creators and users.
TikTok has been banned in India, but all over the world, people can still access it, however Shorts becomes an alternative that could take away TikTok’s business opportunity in a market such as Latin America, where the video app Short does not yet have a maturity and the total preference of users.
