The latest report from Culture and Trends on YouTube, the video company identified that 66% of Mexicans used the platform to ‘leave home’, that is, videos with which they felt they were in a place other than home.
“Some content creates a sense of connection by optimizing immediacy. Intimacy is enhanced by the ‘real-time’ nature of content experiences that allow the viewer to engage in an activity or experience simultaneously with others, ”said Kevin Alloca, YouTube Leader of Global Culture and Trends.
The possibility of leaving home is combined with the possibility of creators to create family content, where intimacy and connection with their audience will be created.
According to the report, 75% of Mexicans agree that content does not need to look professional to be found valuable. In this way, several channels have grown in recent months by addressing their content through informality.
“Video as a mode of communication has become even less mediated, and a broader range of artists and creators are developing the idea of what ‘authenticity’ means, forging new kinds of connections with viewers in the process,” added Karla. Agis, Manager of Culture and Trends for YouTube in Latin America.
In recent years, the increase in unique and underrepresented voices has been constant: on April 7, Tomiii11, a 10-year-old boy from Chile, made headlines when, sharing his own story and his desire to be a creator and streamer popular, it went from 2,000 subscribers to 3 million in a single day. A few days later, the same situation was repeated, this time with the Mexican grandmother and an expert in Guerrero cuisine Cooking with Ninfa. Her desire to become an outstanding creator went viral and even sparked the interest and support of one of Mexico’s biggest fandoms: BTS’s Army, going from 4,000 to 500,000 subscribers in just a couple of days.
