The corona vaccination still has opponents. Large German companies want to change that – with a special adaptation of their brand claims.
Stuttgart – Companies in Germany are known differently. This also has to do with their advertising and marketing strategy. Some people know the claims and spots of the companies better than their products and services. 150 companies are currently taking advantage of this to raise awareness of the vaccination against the coronavirus – with mixed feedback.
BW24 * explains here why many are upset about the mega vaccination campaign by Mercedes, Lidl and Co.
In Baden-Württemberg, companies such as Porsche, ZF Friedrichshafen and Ritter Sport also took part in the campaign. * BW24 is an offer from IPPEN.MEDIA.
