Penny launches a non-binary Santa Claus. Some customers are pissed off: "Put your corner person in the A *** h, you haters of tradition!"
Cologne – The chocolate “Zipfelmann” and the rainbow “Zipfelmann” from Penny have already caused wild discussions in recent years. Now the discounter is doing more in a gender-neutral way – with the "Zipfelmenschen m / f / d". Customers go nuts on the supermarket's Facebook page.
Penny's pointed man Santa Claus triggers Shitstorm
The Penny Post of contention: “Loved, hated, celebrated: the good old Zipfelmann. Like his community, he has seen and developed a lot in recent years. Now he takes off his coat and says goodbye to his binary gender role – we want everyone to be able to identify with the little cult figure. The result is: a corner person for everyone "
As reported by 24hamburg.de *, this announcement caused thousands of reactions on the Internet within a few hours.
* 24hamburg.de is an offer from IPPEN.MEDIA.
