Ubisoft has shared some footnotes about its plans to develop blockchain games of the play to earn mode. The company, during a second quarter dividend payout, broached the topic of blockchain gaming multiple times, and brought it up in its earnings report as well.
It’s worth noting that Ubisoft is a founding member of the Blockchain Game Alliance and has been a key investor in blockchain-focused developer Animoca Brands. The company has also been experimenting with blockchain technology since 2018 through contributions in its Strategic Innovation Lab that deals with new technologies such as artificial intelligence (AI), crypto and blockchain.
Although not many details have been given yet, Ubisoft is clear about the development of games that support a form of monetization known as play to earn , a concept through which game developers reward players in cryptocurrencies, in exchange for playing a game. play. Ubisoft CEO Yves Guillemot addressed this during the company’s most recent dividend meeting.
The executive, who believes that blockchain is “very attractive in the long term,” said the company is interested in developing digital economies. “As you can see, this industry is constantly changing and at breakneck speed. We consider blockchain to be one of those revolutions that are modifying this business. In the future there will be many more games based on play to earn , which will allow more players. earn assets, have our own content and we believe the industry will grow a lot “, they have assured from Ubisoft.
The company also assures that they have been working with many small companies that work and are immersed in blockchain technology, and they confess that they are beginning to have a good knowledge about the impact that the cryptocurrency business can have on the industry of the videogame. Clearly Ubisoft wants to be the pioneer company in introducing NFTs in video games, creating strategies such as play to earn, which will soon be extended to other developer companies.
As for the entry of blockchain technology and NFTs into the gaming space, a major breakthrough is coming, although the industry also has elements against it. The prominence of games like Axie Infinity shows how big the market is for big names like Ubisoft and Epic Games. Meanwhile, Valve has already decided to remove blockchain and NFT on Steam.
Although they have already advanced their claims to include blockchain technology in the development of their video games, it is still too early to assume what will be the contributions of Ubisoft to games that include the play to earn system . Whether it’s because you plan to incorporate NFT assets into the reward structure of your open world franchises or create entirely new blockchain games, we will have to wait to see how this new type of game takes hold and develops.
