The tlayudas that Guadalupe Piña made famous at the inauguration of the Felipe Ángeles International Airport (AIFA), on March 21 of this year, will not be a brand that someone exploits for commercial purposes, at least not with the name of the work inaugurated this year. .
Just one day after Piña and its Oaxacan dish went viral, a man from Michoacán applied to the Mexican Institute of Industrial Property (IMPI) for the registration of the “Las Tlayudas del AIFA” trademark.
Its objective, according to the request, was to commercialize products that other people elaborated under the name of that brand. It also envisaged having retail, wholesale and virtual stores; sell pork, cecinas and game meat; cheeses; marinades; sauces and condiments; corn and flour tortillas; grills; juices and alcoholic beverages; extracts, snacks and even glassware.
On March 25, someone else had a similar idea.
A man from Mexico City also requested the registration of “Las Tlayudas del AIFA” as a trademark, only that he wanted to be able to open fast food restaurants and typical snacks from the country’s capital and Oaxaca, with home delivery.
Both will be left with the desire, because the IMPI notified them that the requested trademark cannot be registered, since it is not possible to profit with the AIFA name.
The most recent notification was received on August 4, so no later than the first days of October, both must respond to the authority with their reasons for taking the name. However, for the IMPI there is an impediment derived from the fact that people can confuse those brands with the airport.
The AIFA Tlayudas, at least as a brand, will not fly.
