The platform announces the artists and songs that will have their home on the playlist, with the slogan “from the street to the top”. Singers like Bad Bunny, Karol G, Myke Towers or J Balvin are some of the artists who will be representing the genre.
Spotify presents the new brand identity of its playlist Mansión Reguetón, the biggest reference of this genre. Currently, the playlist has more than 3.6 million followers and in just two years, since its creation, it has risen to become the most listened to Spotify editorial playlist in Latin America.
The most vibrant, danced and commented artists and songs of reggaeton make their home at Mansión Reguetón. Big global stars like Bad Bunny, Karol G, Myke Towers, J Balvin and artists who continue on their way to the top such as Colombian Manuel Turizo and Jerry Di, from Venezuela.
The playlist is a reflection of what the younger generations listen to, since more than 40% of the global audience are users who are between 18 and 24 years old.
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It’s no secret that reggaeton has seen unprecedented growth in recent years and has been boosted and featured on the platform by Spotify. In the last month alone, 328 million users on Spotify have listened to at least one reggaeton song. The rhythms and sounds that characterize the genre invite you to dance, exercise or become the ideal company while cooking or meeting with friends. Only in 2020, 3,600 million hours of this genre were listened to, that is, the equivalent of more than 412 thousand years of this style.
Sound has become a representation and cultural symbol of Latin America. But the genre knows no borders and music has traveled the world through Spotify. Bad Bunny was the artist with the most views on Spotify in 2020 , followed by four other reggaeton artists in the top 20. Although Mexico is the country that listens the most to reggaeton worldwide, the United States is the country that occupies the second place, followed by Spain.
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In addition, it has continued to grow outside of the traditional places where it was already popular. In the last two years, India has had a 95% growth in the trends of this style and other countries such as Egypt or Bahrain have also experienced peaks in the consumption of the genre.
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Reggaeton is born and is heard on the street. The platform celebrates the culture of this genre through Mansión Reguetón, its flagship playlist in Latin America , with a new image, with the slogan “from the street to the top”, which represents how the best hits of the genre find their place and fans around the world hold the key to that home.
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