The platform will be led by big names in journalism and digital media; The company will have offices in Brazil, Mexico, Colombia, Chile, Uruguay, the Dominican Republic, France and the main one in Panama.
Bloomberg Media and Falic Media join forces to create Bloomberg Línea , a future multiplatform business news brand that will serve all of Latin America and the Caribbean.
“We are very excited about the opportunity to invest in a business news platform that covers the innovation taking place in Latin America. For the first time, executives will have full access to the business world, in Portuguese, Spanish, by country and regionally ”, explains Leon Falic , CEO of Falic Media.
Bloomberg Línea will cover relevant topics aimed at executives and future leaders with specialized content on world news, business, economy, markets, industries, politics, culture, lifestyle, science and technology #bloomberglineahttps: //t.co/GMxMxjpIsF
– Bloomberg Line (@BLinea_EE) May 21, 2021
Impartiality, independence and respect for the reader will be essential; accurate information has become the engine of the new and traditional economy ”, he concludes. The new news platform will offer the user and advertisers a set of digital products for the financial and business public in both languages.
Bloomberg Línea will have the global resources of Bloomberg Media and the support of 2,700 journalists and analysts in 120 countries, to create an unbiased and trustworthy news destination in the region. It will feature translated material from Bloomberg and original local in-depth reports produced by a team of more than 70 experts.
It’s official! Bloomberg Line starts operations
+ They define themselves as “a future brand of multiplatform business news in LatAm and the Caribbean that will provide a package of digital products in Spanish and Portuguese aimed at a business and finance audience” @BLinea_EE pic.twitter.com/xe9EUyzbPx
– Story Baker (@storybaker_) May 20, 2021
This announcement is accompanied by the appointments of some of the most distinguished figures in the industry. The Spanish-speaking editorial staff will consist of Alejandro Angeles, as director of Latin American news (Forbes and The Huffington Post); Andrés Garibello as main editor of Chile, Colombia and Peru (Forbes and El Tiempo); Jimena Tolama will serve as lead editor for Mexico (Expansión and co-founder El CEO); Francisco Aldaya will be in charge of Argentina (S&P Global); and Demion Bio will be the central desktop editor (Infobae); and many more.
In Brazil, the office will be located in São Paulo and will have industry veterans such as Toni Sciaretta appointed news director for Brazil (Valor Econômico and Folha de S. Paulo); Graciliano Rocha as main editor of Brazil (Buzzfeed and Folha de S. Paulo); Laura Morais as director of marketing technologies (Exame and Kayak) and Bruno Megale, as vice president of sales (Band and HBO).
https://t.co/YjbLKMoECg
– Bloomberg Line (@BLinea_EE) April 15, 2021
Bloomberg Senior Editor Carlos Rodríguez, former head of the news organization’s Mexico City office, will serve as Bloomberg’s executive producer for this project.
Bloomberg Line will cover a variety of relevant topics for executives and future leaders with specialized content on world news, business, economy, markets, industries, politics, culture, lifestyle, science and technology. The platform will have free text and video content with full access to newsletters and detailed information through a premium paid subscription.
Follow the news of El Espectador on Google NewsAvailable on computers, mobile devices, applications and social networks, the news brand will offer extensive coverage of the companies, people, events and ideas that shape and influence the markets of Latin America and the Caribbean.