The smartphone brand, vivo, will arrive in Mexico on July 15. It is a technology company with 400 million active users in 40 countries and regions, ten research and development centers, as well as five production plants around the world.
vivo is a company with a presence in China, India and Southeast Asia, in the same way it has made its way in Europe and Latin America.
“Mexico is of great relevance to vivo, due to its growth and increase in the number of smartphone users. We want the Mexican market to know our technology, our philosophy and live the complete experience of the brand ”, commented Diego Altúzar, vice president and country manager of the brand in Mexico.
Part of the global success of the brand is understanding the needs and passions of people, and that is why vivo enters the sixteenth edition of UEFA EURO 2020, as the official sponsor of smartphones. This alliance is due to the fact that I live and UEFA share the values of uniting and creating. The company seeks to create experience throughout the tournament in order to connect fans of the cup with technology.
The company has devices that support 5G networks, Artificial Intelligence and a special focus on the industrial design of its equipment. Like other companies of Chinese origin, the focus of vivo is on offering mid-range equipment at competitive prices.
However, it must face companies like realme, which according to the analysis firm Counterpoint, the brand managed to sell 50 million smartphones around the world in the last quarter of 2020 and grew 132%, which made it the company with higher and faster growth last year. In addition to brands that have gained ground in the national market, such as Xiaomi or OnePlus.
