EconomyFinancialAT&T launches two credit cards to attract more users...

AT&T launches two credit cards to attract more users in Mexico

AT&T seeks to increase its user base as well as banking in the country through the launch of AT&T Elite and AT&T credit cards in alliance with Banorte and Mastercad.

“With the AT&T alliance, what you are looking for is to bring bankarization to users. In order to grow not only the user base but also to take banking to more places in the country”, says Nayura Rojas, Deputy Vice President of Innovation and New Products at AT&T Mexico.

According to Analicia García, Vice President of Business Development of Mastercard Mexico, in the country most of the digital transactions are carried out through a smartphone, something that is not done in other nations where they are carried out on other devices such as are the computers.

Rojas details that to acquire the card users in their customer service stores or in their digital channels or through the Banorte page.

With the cards, consumers will have access to more gigabytes of additional internet as a gift when direct debiting the payment of an AT&T plan, as well as months without interest in stores and a quarterly bonus of 1,500 pesos, when making purchases for 10,000 pesos per month for three consecutive months. .

For his part, José Gerardo Aguilar y Maya, Deputy General Director of Physical and Digital Cards of Grupo Financiero Banorte, explained that the alliance with the telecommunications operator seeks that users in this segment can access banking through their cell phones.

“We see a significant market that would benefit from AT&T and AT&T Elite cards, because of the special rewards they offer, as well as the ease of acquiring them,” he said.

Telefónica attracts more customers with its plans and promotes recovery of the segment

The companies of Spanish origin were the ones that added the most lines of telephone plans during the first quarter of 2022, followed by AT&T. Telcel lost 39,000 lines after redefining its strategy.

The streaming giant Warner Bros Discovery is born

AT&T bought WarnerMedia for about $85 billion in 2018, putting the conglomerate formerly known as Time Warner through restructuring and leadership changes.

"Although there is the Law, nobody enforces it": telecommunications companies

Megacable, American Tower and AT&T agreed that the biggest challenges to expanding internet and telephony coverage are lack of transparency, insecurity and lack of competitiveness.

The country that does not have 5G "will lose competitiveness": Nicole Rodríguez of AT&T

The directive of the telecommunications company points out that the fifth technology in networks is one of the reasons why large international companies decide to enter a country.

5G technology will be little accessible to Mexicans… at least at first

The fifth generation of networks demands more expensive devices. Although Telcel launched postpaid plans, the economic crisis exacerbated by inflation will make adoption more complicated.

More