The new “The Länd” advertising campaign was unveiled in Stuttgart on Friday. Baden-Württemberg wants to attract skilled workers, but is ridiculed online.
Stuttgart – Last Friday, a press conference in Stuttgart resolved what was going on with the mysterious "The Länd" slogans that had surfaced all over the southwest. With this new advertising campaign, the state wants to advertise Baden-Württemberg as a business location and recruit international specialists. Users scoff on the net.
BW24 reveals why Baden-Württemberg's “The Länd” campaign is causing outrage.
The previous Baden-Württemberg campaign with the slogan “We can do everything, except High German” was also ridiculed by the then Prime Minister Erwin Teufel when it was initiated. However, it became a hit around two years ago. * BW24 is an offer from IPPEN.MEDIA.
