This social network has become, over time, an essential application, especially for companies and influencers . And it is that in this application, owned by Facebook, we can share photos and videos of products and advertise services for free. However, sharing content at any time is not a good strategy, whether we are influencers or not. It is important to carry out this action at the time or moments of the day that we can obtain more interactions, whether they are likes , shares, comments … Therefore, knowing when to publish on Instagram can be a very useful tool.
Since Instagram has changed its algorithm in recent years and gives more priority to posts made by users’ friends and family , it is more difficult to share visible posts, hence choosing the best time to post and determining the time when Users are ready to look at their Instagram accounts, it is a value with a lot of weight.
It is imperative to emphasize that one of the factors that determine the numbers, the good numbers, is that unattractive content does not have the same value as plain content. Sharing something just for sharing will reduce the chances of engagement or engagement with users. It is not worth investing time in something that we could qualify as “ordinary content” or common.
It is really important to know what to share so that people are curious about what we put on.
In the same way, if you create attractive content for the network, but you share it at the wrong time, it is possible that no one will see it. And, of course, if no one sees it, there will be no likes or comments and no one will share it. The more users there are online, the better.
The Instagram algorithm cares about the amount of engagement an Instagram post receives and how quickly it does so. If a post receives a lot of likes and comments shortly after being published, the algorithm recognizes the post as quality content and shows the post to even more followers.
Of course, it must be taken into account that each account is unique and will require individual care to increase the reach in order to obtain more likes and followers.
What is the best time to post on Instagram?
If you were looking for a single time to do it, unfortunately it is not like that. There is no single “best time to post” on each day of the week, but there are a few hours and tips that can help you reach the widest possible audience.
Best times to post on Instagram: Wednesday at 11:00 and Friday from 10:00 to 11:00 in the morning.
Best day to post: Wednesday is undoubtedly the best day to post on Instagram
Best time to create engagement: Tuesday to Friday, from 10:00 a.m. to 3:00 p.m.
Worst day to post: Sunday
The moment of worst engagement or commitment: at night from 11:00 p.m. to 3:00 a.m.
Are you worried about the other social networks? We take a look at them too.
Best time to post on Facebook
Best hours: Wednesday at 11:00 AM and 1:00 PM
Best day to post: Wednesday
Best engagement: Monday to Friday from 09:00 to 15:00
Worst day to post: it’s Sunday too
Less engagement: at 07:00 and after 17:00
Best time to post on Twitter
Best times: Wednesday at 09:00 and Friday at 09:00
Best day to post: Tuesday and Wednesday
Best engagement: Monday to Friday from 08:00 to 16:00
Worst day to post: Saturday
Less engagement: Monday to Sunday from 10:00 p.m. to 4:00 a.m.
