NewsBillionaire Dietrich Mateschitz drank that many cans of "Red...

Billionaire Dietrich Mateschitz drank that many cans of "Red Bull" every day

Created: 10/27/2022 Updated: 10/27/2022 7:51 am

“Red Bull” founder Dietrich Mateschitz died last Saturday of pancreatic cancer at the age of 78. The billionaire quite liked drinking the cans himself.

Fuschl am See – “Red Bull” founder Dietrich Mateschitz died last Saturday at the age of 78. The sports world bowed to the man who became a billionaire thanks to a special formula for his energy drink. Mateschitz himself drank the cans very much.

Reactions from the sports world to the death of Dietrich Mateschitz

“Now it’s a big shock for everyone who accompanied him on this path,” Formula 1 world champion Sebastian Vettel reacted to the death of the entrepreneur and visionary. The US magazine “Forbes” listed Mateschitz this year with a fortune of 27.4 billion dollars in 51st place in the global billionaire ranking.

Dietrich Mateschitz ist der Erfinder des Energydrinks „Red Bull“. Er selbst war dem Getränk nicht abgeneigt.
Dietrich Mateschitz is the inventor of the energy drink “Red Bull”. He himself was not averse to the drink. © Imago Images

Mateschitz, whose public statements and appearances have always been very rare, has not intervened for months. The fact that he was not there when RB Leipzig won the 2021 cup last May surprised friends and experts.

Death of Mateschitz: Locals held back with speculation

The sports world was amazed that he was absent from the home race of Formula 1 on the Red Bull Ring, which, thanks to Mateschitz, had been converted into a state-of-the-art showpiece track. In Styria, the locals held back with wild speculation. Anyone who spoke to the people there felt above all the great gratitude for what Mateschitz has done for the region.

Gemeinsam im Stadion: Dietrich Mateschitz, hier mit Lebensgefährtin Marion Feichtner, und Uli Hoeneß beim Spiel zwischen RB Leipzig und dem FC Bayern München im Mai 2017.
Together in the stadium: Dietrich Mateschitz, here with his partner Marion Feichtner, and Uli Hoeneß in the game between RB Leipzig and FC Bayern Munich in May 2017. © Christian Schroedter / Imago

Now his son Mark Mateschitz, who is only 29 years old, is to lead the fortunes of the headquarters in Fuschl am See. However, the majority owner is the Thai entrepreneurial family Yoovidhya. Mateschitz, once a toothpaste manager, discovered a drink on a trip to Thailand and founded Red Bull in 1984.

Billionaire Dietrich Mateschitz drank that many cans of “Red Bull” every day

At the end of last year, the company said it had 13,610 employees in 172 countries. Almost 10 billion cans have been sold worldwide.

Dietrich Mateschitz himself contributed a lot to the consumption of energy drinks, as reported by and Accordingly, the inventor of the energy drink is said to have drunk up to twelve cans of “Red Bull” a day.

With this dose of caffeine, Mateschitz must have stayed up late to push his many projects. Caffeine occurs naturally in more than 60 plants around the world and is found in many foods such as: As coffee, tea and chocolate included. Mateschitz also mixed caffeine in his energy drinks.

Red Bull: The main effect is caffeine

One of the main areas of action of caffeine in the human body is the stimulating effect on cognitive functions. Caffeine helps to improve concentration and increase alertness. A 250ml can of Red Bull Energy Drink contains 80mg of caffeine.

These words are deeply touching: Pop star Andreas Gabalier says goodbye to the late Red Bull legend Dietrich Mateschitz on Instagram. Sources used:,, dpa

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