Logistics and e-commerce make the business world go round. Internet of Things (IoT) and other digital resources play a fundamental role because today everything is interconnected to generate information, but this must be processed and analyzed to reflect benefits for both companies and customers. This is where Onest Logistics makes the difference with the maximum use of Data Analytics .
“The logistics sector in Mexico, as well as throughout the world, has evolved very significantly in recent years by carrying out operations or processes based on technology and the use of the Internet of things, big data , all part of the electronic commerce and all its uses and requirements, databases, Cloud , blockchain , in short, all these tools that bring us a simpler way of doing things based on information to automate our processes and improve them ”, said Rubén Iman, CEO of Onest Logistics.
In an interview, he mentioned that Onest Logistics, for approximately 12 years, has been concerned not only to have perfectly operated processes, but also to provide better support, combat theft, in addition to bringing, year after year, options for improvement and anticipated trends in the market, which has allowed them to be at the forefront and become a leading company in the country in this sector.
And how do they stand out? With tools such as the use of the cloud for the great concentration, arrangement and management of information, as well as with software that optimizes the concept of big data , Onest Logistics analyzes the information of its clients to achieve more intelligent ways of operating and use your working capital.
In this way, the company dedicated to logistics services considers market factors such as temporalities, geographical areas, types of product, physical and social aspects of people to make a strategy together with their clients to optimize their logistics. Rubén Imán, explained, for example, that it is not feasible to distribute jackets in Mérida, but that these types of articles are positioned in entities such as Chihuahua or Sonora, due to the climate issue. Thus, at Onest Logistics for years they have offered their customers the management of the product profile.
But the services go further because the product profile is only the basis for Data Analytics . “Today Cloud and big data give us the option of being able to manipulate these large volumes of information, that with certain mathematical formulas we can know what happens per week, by city, by area of the country for each type of product and we can tell customers: You know what, stop producing this product or import it at another time of the year, or these products, even if you keep importing them, no longer move, they already stopped working ”, says the CEO of Onest Logistics.
A particular case of how data analysis is applied – he mentions – is with a cosmetics brand that is a client of Onest Logistics. “Through Data Analytics it is possible to know when a consumer is going to run out of mascara, and thus she is automatically invited to place a suggested order, anticipating and making her feel that we know what she wants and when she wants it,” he says.
Another is that there are refrigerators that already have a touch screen where they show the volumes of ham, milk, egg, in short, and their expiration dates; thus at the moment in which a food is going to end or is going to expire, a suggested order notice is generated so that you do not run out of anything, and even, the refrigerator has the ability to connect to a Cornershop and only needs that you enable it so that with one click you have everything you need, says Rubén Imán.
So, Data Analytics in the coming years is going to be a topic to work on and develop, and it will be more and more in vogue, he assured. Likewise, he said that e-commerce is a wave that is here to stay, so it will continue to provide services so that, through Data Analytics, companies have better business opportunities and consumers benefit from simpler and more comfortable ways to make their purchases. .
