Amazon Prime is one of the most popular memberships in the world. According to eMarketer, 2022 will close with 163.5 million users, which has brought the e-commerce company the possibility of having special sales and discounts for its members.
Now Disney is exploring a membership program that could offer discounts or special benefits to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, according to a report in The Wall Street Journal.
The membership would be called 'Disney Prime', according to the sources consulted by the American media.
Internal discussions are still in the early stages. It is not yet known how much the company would charge for membership and how long it would take to launch such a program.
By creating a membership program, Disney would be betting that it could offer customers more value, encouraging them to spend more on the company's products and services, while providing Disney with a wealth of information about their preferences.
The effort has the support of Disney Chief Executive Bob Chapek, who has spoken both internally and publicly about the opportunity for the company to sell different products to entire families.
In August, the streaming service reached a total of 221.1 million subscribers, surpassing Netflix for the first time, so this new strategy could add more memberships to the platform, but also to various divisions.
