The order in which the pieces are broadcast in a news program influences the memory in preference to other factors such as the newsworthiness of journalistic events. The audience more easily remembers the news broadcast during the first third of a news program . 80% of the news items that appear in this time slot are remembered effectively compared to less than 40% of those broadcast in the second third of the newscast and 25% of those included at the end.
On the other hand, the way to structure the story on television is also relevant when it comes to assimilating the message. The results showed that a chronological narration of the events is more effective in improving recall and understanding of key facts.
And the impact images ? Do they leave a mark on the memory? According to the study, viewers do understand verbally narrated data before and after the impact images are broadcast, but not during their broadcast.
