NewsEdeka blasphemes about the young generation in a job...

Edeka blasphemes about the young generation in a job ad

Created: 09/20/2022, 10:00 a.m

Ein junger Mann, der seinen Kopf abstützt.
Just hanging around on the shelf? An advertisement from Edeka ironically points out which rules apply in the branch. © Imago / YAY Images

An Edeka in North Rhine-Westphalia is looking for an employee who is “not completely lost”. According to the Edeka spokeswoman, the ad was intended as a “wink”.

In a job advertisement, the manager of an Edeka branch makes fun of the younger generation. “Can you imagine working five times a week without immediately suffering from burnout?” the ad reads. Edeka in Detmold in North Rhine-Westphalia is looking for an employee who “is not completely lost”. The person should be able to tell a “case of beer from a case of water” – and not spend too much time on WhatsApp. Edeka spokeswoman Kerstin Holla wrote to BuzzFeed News Germany that Mr. Gebhardt did not want to criticize or discriminate against anyone.

BuzzFeed News Germany took a close look at the Edeka ad. We show a critical Twitter reaction that turns the logic of the ad on its head. And we clarify whether the served clichés are correct at all.

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