Hundreds of cinemas are planning an action weekend. The industry also wants to convince people who haven’t stood in front of the popcorn counter and the screen for a long time.
Berlin – Hundreds of cinemas want to offer discounted performances this weekend. On September 10th and 11th, visitors pay five euros per screening. The so-called cinema festival is to take place annually in the future. “We just want to show what cinema can do. In any form,” said the head of the association, Christine Berg, from the HDF cinema.
In addition to the cheaper admission prices, the participating cinemas had come up with a special program. This could be a wine tasting for a film, for example. Some also showed old classics on the screen. Similar cinema festivals already exist in France, Switzerland and Spain.
The cinema industry is also hoping for an advertising effect. It was an offer to come by again if you hadn’t been to the cinema for a long time, said Berg. Recently, more people have found their way to the cinema again, but in the first half of the year a third fewer tickets were sold than before the pandemic began. The nationwide cinema festival takes place for the first time. dpa
