Our current society lives in a mobile environment. The number of Internet accesses from portable devices has grown exponentially, leaving the desktop computer in the background. We like to be connected and informed of current affairs wherever we are. With this premise was born the Accelerated Mobile Pages (AMP) project presented by the Google company and whose objective is to considerably improve the loading performance of mobile media web pages .
AMP HTML, as this initiative is called, was born with the philosophy of the purest internet. It is an open source project that aims to improve the access speed of readers thanks to lighter versions of the basic websites through a freely available tool that will make mobile versions of the websites load instantly and also have a responsive feature, this is, that it works perfectly on all types of platforms and devices.
In addition, the pages that adhere to this initiative will work in any browser or web display application and its online advertising section will not be altered; Furthermore, this tool aims, through new advertising formats , not to interfere with the user’s mobile experience, thus allowing a more comfortable and relaxed reading.
Twitter, WordPress, The Washington Post, The Wall Street Journal, The New York Times, The Guardian, Time, Mashable, Pinterest and LinkedIn have already announced that they will soon incorporate this new -and free- format. Any media can join this project thanks to its status as free software.
