EconomyFinancialHealth! The craft beer industry expects to grow more...

Health! The craft beer industry expects to grow more than 10% in Mexico despite inflation

Mexico’s craft brewing industry is set to grow more than 10% this year, industry representatives said, despite facing skyrocketing costs and competition from large, internationally owned brands.

In a country with heavyweights leading the industry, such as the Dutch giant Heineken and Grupo Modelo, a unit of the Belgian Anheuser-Busch InBev, Mexican craft beer is making its way in a complicated context.

“The conditions of the pandemic , added to the war in Russia and the Ukraine …have sent prices skyrocketing,” Jose Rosas, a representative of the Mexican Brewing Association (Acermex), said in an interview with Reuters on Friday.

“Most of the inputs are imported, the exchange rate gives you a problem because it is rising and they are expensive because there is a shortage ,” he added.

Acermex expects craft beer production in the country to reach 34 million liters , up from 30 million liters in 2021, the equivalent of nearly 2 billion pesos ($100 million) in sales.

Independent brewers are also facing pressure from big brewers expanding in Mexico, the brewing body said in a separate message.

Heineken announced in June that it would build a can manufacturing plant with an investment of 1.8 billion pesos in the northern state of Chihuahua.

In its latest quarterly report, Heineken noted growing demand for Amstel and other low-alcohol brands, while Anheuser-Busch InBev said it was expanding distribution to hundreds of Mexican convenience stores.

Inflation does not spare even beer; has its biggest rise in 12 years

The chela registered an increase of 11.2% during September of this year, the highest variation in 151 months; the most expensive 355-milliliter bottle was found in Cuernavaca Morelos.

Heineken's reasons behind 'the absurd idea' of creating a digital beer

The beer group went beyond the physical world to attract young consumers and position itself in one of the fastest growing categories globally.

If a company does not transform, it puts its permanence at risk: Grupo Modelo

It has reinvented itself to become a Fast Moving Consumer Goods company and today reflects this concept in technology, innovation and benefits to communities.

Craft brewers in Monterrey switch from cans and glass to kegs to reduce their...

The producers had to reduce the water used in washing the containers to reduce their consumption due to the water crisis that the city faced in the last three months.

Grupo Modelo transforms its delivery app to boost sales of beer in returnable containers

Grupo Modelo changed the image of its home delivery application and now accepts returnable containers.