Despite the effects it represented for various sectors of the economy, the COVID-19 pandemic had a positive impact on gaming, where it had favorable effects from the sale of consoles and titles, to peripherals to improve the gaming experience, an aspect of the which HP now wants to take advantage of through the acquisition of HyperX, the video game division of Kingston Technology Company.
According to technology, this purchase is part of its strategy to boost the growth of its personal systems business, where video games and peripherals are attractive segments.
“The acquisition further enhances our ability to create the computing experiences of the future, expand into other valuable areas and generate new sources of growth,” said Alex Cho, president of personal systems at HP, in a statement, also highlighting that They will seek to further strengthen the brand.
The transaction was for 425 million dollars and among the portfolio of products that HyperX has is an important variety of peripherals focused on video games, such as headphones, keyboards, mice, microphones with USB connection for streams and more accessories for consoles.
The purchase is relevant, because a few days ago, he said in an interview that during the last year they recorded record figures during the last year, a period in which video games were an escape to endure confinement.
“In the second half of last year, sales volumes continued to rise thanks to the fact that planning, as a result of the rapid reaction of large firms, provided responses to the market,” commented the specialist.
According to, total consumer spending on PC gaming hardware and accessories in the United States alone amounted to $ 45 billion, representing a 62% increase over 2019 and more than double total sales. since 2017.
In addition, he detailed that while all categories of hardware and accessories experienced double-digit growth, headphones, monitors and PC keyboards registered the highest growth in both dollars and units.
“After a historic 2020, with several years of growth in one year, we forecast 3% growth for PC gaming hardware and accessories in 2021,” predicted Stephen Bake, NPD’s technology industry advisor, leaving in evidences the relevance that this sector will continue to have in the near future.
