The country started advertising for the new image campaign “The Länd” with a top-secret guerrilla campaign. But not all churches find this funny.
Neckargemünd – The new image campaign of the state of Baden-Württemberg has been causing a stir since the end of October: “Welcome to The Länd” – the advertising slogan was already on numerous signs in black and yellow a few days before the official presentation on October 26th. At train stations, on bridges – and also at numerous town entrances. Now the country is threatened with the first consequences after the controversial advertising campaign. The city of Neckargemünd has initiated an administrative offense against the State Ministry.
HEIDELBERG24 * reveals everything about the background.
On Facebook, the mayor of the municipality in the Rhein-Neckar district also vented his anger about the surprising action. Using the hashtag # notmyländ, he writes that it is a “slap in the face” for all clubs and businesses who need and apply for a billposting permit. * HEIDELBERG24 is an offer from IPPEN.MEDIA
