NewsJapan wants to motivate its youth to drink with...

Japan wants to motivate its youth to drink with a pro-alcohol campaign

Created: 08/26/2022, 10:09 am

Japanische Freundinnen sitzen in einer Bar und trinken Wein.
Because young people in Japan are drinking less and less alcohol, the government is now running a campaign against it. © IMAGO/Shingo Tosha/AFLO

The older generation in Japan was a hard drinker – today’s youth, however, drink too little. At least that’s what Japan’s government thinks and is launching a pro-alcohol campaign.

Many people agree that it’s actually a positive thing when young people don’t over-reach for the bottle – one would think so. The situation is very different in Japan: the government there has now launched a campaign to encourage the country’s youth to drink more. Some people like the campaign called “Sake Viva” – but others also express criticism, such as the chairman of the association “No to alcohol”. But why does the Japanese government want young people to drink more anyway? explains why Japan wants to motivate its youth to drink with a pro-alcohol campaign.

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