Two months ago, he raised a $ 50 million seed capital round led by international investment funds such as Upper99, Fabrice Grinda of FJ Labs, Angel Ventures and Presight Capital. Now, Valoreo, the Mexican startup specialized in electronic commerce, has just closed a new round with the Kaszek Ventures fund, which it has led o Bitso. The amount of the investment is kept confidential, but it is accompanied by the incorporation of Hernán Kazah, co-founder and managing partner of the fund, as a member of the Board of Directors of Valoreo.
The new role of also co-founder of Mercado Libre at Valoreo, which focuses on buying brands to boost its growth in e-commerce, will be to provide vision, innovation and guidance to the company, thanks to its profile and experience in the marketplace Argentine, where he served 12 years as COO and CFO before founding Kaszek Ventures, in partnership with Nicolás Szekasy.
“We really liked Valoreo’s visionary team. The founders have known each other for several years, we see in them hunger and ambition to make the company something huge and with impact. It reminds me of our beginnings in Mercado Libre, ”says Kazah. The investor is responsible for driving the region’s most successful unicorns, starting with the company he co-founded, Mercado Libre.
With the investment received, Valoreo, founded in 2020 by Stefan Florea, Martín Florea, Alexander Grüll, Cedrik Hoffmann and Miguel Oehling, will consolidate its expansion into Brazil, Colombia and Argentina; It will continue to acquire companies and add more talent to the team that is currently scaling e-commerce brands.
“We are confident that his deep experience operating Mercado Libre and that of Kaszek in supporting the growth of the majority of Latin American unicorns will help us continue our aggressive growth throughout Latin America.” says Stefan Florea, Co-CEO of Valoreo.
The Mexican startup model focuses on developing the potential of e-commerce brands through consolidated operations in the startup’s infrastructure and with the experience of its team in e-commerce, finance, brand management, operations and supply chain.
The investment bet, Florea points out, is for Kaszek Ventures to strengthen the strategy for the next few years to make the Mexican company the “strongest player in electronic commerce and the fastest and most profitable unicorn in Latin America.”
According to the Online Sales Study 2021, of the Mexican Online Sales Association (AMVO), electronic commerce in Mexico reached a value of 316,000 million pesos, which is equivalent to 9% of the total national retail. The sector had strong growth last year due to the pandemic and the forecast is that these new consumption habits will continue.
