With the “Mexico on the skin” campaign and an optimization carried out by the companies Fluzo and Netquest, the marketplace managed to increase its brand recall and purchase consideration on its platform.
In an exclusive interview, the founder and CEO of Mercado Libre, Marcos Galperin, considers that there is an area of opportunity for the company in the Mexican investment and insurance segments.
It is the only Latin American to appear in Kantar's BrandsZ ranking, with a value of 29.916 million dollars. It outperforms other well-known brands like Adidas, Siemens, Uber and KFC.
In the panel "The competition for the digital gondola and retail media", organized by Comunidad M México, the strengths of the new medium were highlighted to develop 360 campaigns that accelerate ROI
The number of employees of the e-commerce and financial services platform will grow 46% in Latin America, which will mainly reinforce its logistics and technology areas.
Hernán Kazah, co-founder of the fund and Mercado Libre, will be part of the company's board of directors, which did not reveal the amount of the investment and which raised 50 million dollars two months ago.
A story from Spain that won a prize at the Berlinale, the adventures of young Winnetou and an Englishman who travels to the ends of the world by bus. The films of the week.
In an apartment building, a man screwed his neighbor's apartment door shut - because she had not held the door open for him beforehand. The police had to come.
