Electronic commerce is expanding its expansion to all world markets. Gone is that lack of confidence about a business model that has proven its effectiveness for both stores and customers, a figure that shows the average annual expenditure of Spaniards in online stores: more than 600 euros .
Online selling has reached a new level with the rise of mobiles, tablets and apps , and has positioned itself on a truly attractive front for digital merchants, especially those who focus on offering “services” (such as for example the restaurant, the clearest model with food delivery).
We are already adapted to paying online, confidence in online payments has grown . The applications that allow us to order food at home or those that help us to order a taxi are the best paradigm of this, although we still need to take another leap. When the so-called millennials are in the job market, e-commerce will be essential.
Therefore, it is necessary for all e-commerce entrepreneurs to analyze this new group of future customers and prepare for their expansion. If the best defense is a good attack, in the world of entrepreneurs this translates into planning , the key step to achieve results in the business world.
A good application, simple to use, clear when offering information and direct in its format, is the best gateway to attract the attention of customers who are online. To this we must add the design of a responsive website. Two key steps to achieve results in today’s electronic commerce.
Emilio Márquez Espino (@emiliomarquez / emiliomarquez.com) is an entrepreneur and founder of Active Networking, Business Angel, Professor of Activate yourself with Google and YouTuber on Digital Business.
